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Secret Side Business Reincarnation Chapter 54

Rising Fame, But What?

After half a month since development, the Landmark-made “Rickshaw” was gradually gaining popularity in rural areas, while the Landmark-made “Riding Carriage No.1” (the name Ryu suggested was rejected by Farza) was slowly selling through word of mouth among nobles and the wealthy in urban areas.


Since one couldn’t appreciate the “Riding Carriage No.1” without riding it, people had to rely on its appearance. Clearly different from the previous carriages, it caught attention as it ran through the streets.

And they added “Landmark-made” to the beginning of the product name.

The Landmark family’s name was gaining brand recognition through the well-known “Coffee”, so among the nobles, there was curiosity sparked by, “That carriage made by Landmark, the ones with ‘Coffee’? Well, that’s interesting.”


It caught the interest of people who like new things.


Although obtaining the “Riding Carriage No.1” was still difficult, among the nobles who managed to get it, there were reports of exclusive riding sessions of this innovative carriage.


In essence, it became a boasting competition among the nobles who had acquired it first. Thanks to these personally arranged riding events, the carriage was steadily infiltrating the noble class.


Some nobles even sent letters directly to the Landmark family to place orders, causing a temporary struggle in handling the overwhelming demand.


In the end, nearby nobles who directly sent messengers presented an additional challenge.

They desperately wanted to get it as soon as possible, but if they gave the OK, it would be more confusing in the future.

So, they politely declined and asked them to wait as there was a line for reservations.


Regardless, favors still played a role.

Although not requested, the first presentation was made to Marquis Sugoella, their former lord, and priority was given to the family of EEllis, the lady in a courtship with Ryu’s eldest brother, Tauro, from the Bridge Count family.



Here came the dilemma – what about the royal family?

There were various favors owed to the royal family, such as the matter of promotion and Jiro’s recommendation.

However, Farza hesitated to give something without being requested.


Furthermore, the royal capital was too far away.


If they were to present it, it would require another trip, which meant being away from the Landmark family for a month and a half, something that was currently impractical.


Farza shared his concerns with Ryu, who came up with a solution.

It was to humble themselves by expressing that the item they had to offer wasn’t significant enough for a presentation to the royal family.


They adopted an approach of literally saying it would be too presumptuous and uneasy to casually present it.


Several months later, whether or not it was due to this approach, an order came in from the prominent Commerce Guild in the royal capital, designated as the royal family’s purveyor. This relieved Farza from the worry of personally traveling to the capital.


In the summer, Tauro, Jiro, and Sima returned temporarily for their summer break.


Sima had smoothly assimilated into his role as a servant for Tauro and Jiro.


These three had consistently held top positions in academic performance at school.


Due to his outstanding performance, Tauro was recommended to join the student council, primarily composed of upper-class nobles.

Sima, being a commoner, was ineligible, but as Tauro’s attendant, he was often seen assisting him, creating an image of him being involved.


With the arrival of Jiro, the younger brother who had entered with top honors, the school buzzed with the news that Tauro Landmark’s younger brother had enrolled.

He was modest, attentive, excelling in both swordsmanship and magic, becoming the target of envy.

Despite his excellence, he spared no effort, frequently seen studying or practicing swordsmanship even after school. Many admired him before jealousy could set in.


In the town’s school, the Landmark family was received with respect and admiration.


Hearing this, Ryu was delighted – they were his proud brothers.


Sima, seemingly popular among commoners, was friendly and loyal to the Landmark family. He was highly valued for his loyalty and became a role model for those aspiring to serve nobility.

While it was hard for Ryu to imagine the usual Sima in such a role, if Tauro said so, it must be true.


Either way, everyone was doing their best.


In a year and a half, Ryu would also enroll in a school somewhere, carrying the Landmark family’s banner.


He felt it was essential to fulfill his duty and not tarnish the Landmark family’s reputation, just as he had protected the gang’s banner in his previous life.


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Secret Side Business Reincarnation: Former Yakuza Expands Territory for Family, But What?

Secret Side Business Reincarnation: Former Yakuza Expands Territory for Family, But What?

Score 6.4
Status: Ongoing Type: , Author: Released: 2021 Native Language: Japanese
A man who has lived a lonely life as a yakuza is reincarnated into another world as Ryuu, the third son of a knightly family. Growing up surrounded by the love of a family he never had before, he soon realizes that his kind-hearted relatives have been poor for generations due to their strong fighting abilities but weak business skills. Determined to make a difference, he utilizes his unknown skill “Gokudou” and his knowledge from his past life in the underworld to create and sell coffee, chocolate, and hand-pulled carts. He improves the harvest yields of their fields and establishes a thriving stall at a local festival, successfully launching one new venture after another. However, as he steadily expands their territory, the family faces danger from resentful nobles who dislike their growing influence. Will they be able to overcome these challenges and secure their newfound prosperity?



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